Every famous brand has a fashion logo we recognize it by. Usually it is small and simple but some logos are elaborate and mysterious. Now I am going to tell you the history of logos of a few most significant world fashion houses.
Lacoste is an old and reputable brand. Their logo – the tiny green alligator – is known to everyone who likes fashion. In 1933 Jean Rene Lacoste founded a company that produced tennis shirts. A tennis player himself Jean Rene had a sports nickname Alligator. One of his friends drew a picture of little crocodile just for fun. But soon that became the logo of the brand which is now known to everyone.
Fendi. Two reverse-reading F letters are often compared to a puzzle, so intricate the Fendi logo looks. It was Karl Lagerfeld who invented the logo for the fashion house founded by spouses Edward and Adele Fendi. The beautiful logo is now a favorite print in Fendi colletions. It is featured on majority of designs: clothing, belt buckles, handbags, sunglasses, etc.
Chanel logo features interlocking back-to-back, overlapping double C. The famous logo was first introduced to the fashion world in 1925. It was featured on a bottle of Chanel #5 perfume. Soon after that it was used everywhere.
There are a few versions giving the history of the logo. According to the one of those Mikhail Vrubel was the very person who in 1886 depicted two horseshoes that resembled the modern Chanel logo. Other story says that two crossed horseshoes are just a symbol of success and luck. However, we believe, that the logo comprises the initials of Coco Chanel – the founder of the French designer house.
Calvin Klein brand was established on November 19, 1942 года. The logo had been invented at the same time but for some reason it first became public only 30 years later when the designer launched a jean line. The logo was placed on a back pocket of every pair. The company logo – CK – is easy to remember and associate with the brand. Soon the logo was used not only for recognizing the label but for surfing through collections. The logo of dark color is used on Haute Couture clothing, grey logo is for regular garments while the white logo is for sportswear.
Burberry Prorsum. The history of legendary Burberry Prorsum dates back to 1856. That year Thomas Burberry opened his first shop selling ready-to-wear clothing. The designer invented the technology of making waterproof material – gabardine – and used it to make raincoats and trench coats for soldiers. In 1901 Burberry already had a big order for these outfits which he marked with his new logo – a figure of knight in armor suit with a flag that read ‘Porsum’.
Versace logo is symbolically linked to Greek mythology, which shows the snake-entwined head of Medusa, an evilish character from Greek mythology, who turned onlookers into stone. The designer logo was invented in 1978 by Gianni Versace who was obsessed with classic themes. So, the medusa was the best option for him as “she is the epitome of fatal attraction”.
Nike company logo is the famous swoosh that represents the wing of the Greek Goddess of Victory statue. The design was created in 1971 by Carolyn Davidson, a graphic design student at Portland State University who was paid for this work just US$35. Carolyn had been offered the job by Philip Knight, one of company founders, who said he didn’t love the logo he got from the young designer but was sure it would grow on him. Later when Nike became an international sportswear producer Knight gave Davidson a diamond Swoosh ring and an envelope filled with Nike stock to express his gratitude.
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